Born and raised in Toronto, Ontario, Sunny Fong, Creative Director and driving force behind Canadian luxury women’s wear label VAWK, first took an interest in fashion at the high school level teaching himself to sew while making dresses for friends.
A graduate of Ryerson University’s Image Arts program, his love for fashion grew stronger during time spent researching costume design, art direction and pre-production planning for film courses ultimately pushing Sunny towards a career in design. After completing his first full length feature film in 2002, Fong decided that while he loved creating movies, his love for fashion design was stronger.
In 2004, Fong launched his label VAWK, based on the phonetic spelling of a Sanskrit word meaning ‘of divine creativity,’ with the intent to create a luxury women’s wear line exclusively hand crafted in Canada. His ability to conceptualize ideas, emotions and stories on paper and translate them into a collection was met with praise for its exquisite tailoring, strong silhouettes and the intricacy of detailing throughout the line showcasing in fashion shows. Fong’s success with the VAWK label, like many up-and-coming designers, was hit by the financial strain of trying to establish a business and as a result, in 2007 the brand was put on hold.
In the spring of 2008 Fong applied to be a contestant on Season 2 of Project Runway Canada, a fashion design competition hosted by renowned fashion model Iman. Fong noted that if he won the competition he would continue the line and if not, it was a sign that he was to pursue other opportunities. During the competition, Sunny quickly caught the eyes of the judges and viewers alike with his creations, ultimately winning the competition with his Alexander the Great inspired collection.
Since Project Runway Canada, Fong has continued to build the VAWK brand by showing collections at Toronto Fashion Week, dressing celebrities for red carpet events and launching his first Resort capsule collection in 2011. Currently selling in The Room, at The Bay, VAWK continues to impress with its exquisite detail as a hand crafted Canadian luxury brand.